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The Point: For this Web site, it's all in the name. Greenzer.com plays host to virtually every environmentally friendly brand and product, from recycled backpacks to Burt's 100% natural herbal repellent and all other things green.
Makes the Grade: A
BREAKING IT DOWN:
Genre: Eco-friendly online shopping
Entertainment Factor: Greenzer.com doesn't set out to entertain; instead this site holds a more serious appeal for the eco-conscious. In other words, Greenzer means business.
It is actually impressive and fascinating to discover the wealth of "green" products out there: an electric orange water bottle dubbed the "CamelBak CamelBak Classic Bottle," the "React" backpack by Osprey, hailed as the "perfect pack for today's eco-groovy urban warrior" and even a ThinkPad Intel laptop, which was listed on the site under "Top Products."
The "green face-off" section actually is entertaining. This consumer-informative link features two different brands of products like yoga mats or sunscreen, which are compared by price, popularity and of course, environmental impact.
Certain products on this site earn a "greenzer score" based on their overall impact on the environment, green attributes like composition from organic or recycled materials, green labels or certifications and the manufacturer's overall green practices. The laptop pulled a 7.9 out of 10-pretty impressive.Easy Street?: There's no doubt about it; this site is organized. Greenzer knows how to be both streamlined and eye catching-a difficult feat to manage. It's headline is succinct: "More choices, less impact."
Less distraction, too.
A sidebar on the left allows shoppers to scroll through product categories like "Apparel & Accessories," "Electronics," "Sports & Outdoor," or "Travel." Skip the category and make your search even more efficient by clicking one of several specific links (like "Fitness" or "Snowboarding" under the sports line) if you've already got a shopping list in mind.
Hot or Not: Greenzer is probably the most comprehensive eco-product site on the Web. Although its prices might break the average teen's budget, it's still a great launch pad for today's eco-shopper. Because you can buy anything from Burt's Bees to Birkenstocks, Greenzer.com proves it's pretty hot as a site devoted to keeping the earth cool.
E-mail: freestyle@lnpnews.com
