Another affordable fitness club - gone.

I am not sure what you mean.....the article says that Gold's will be $11 less per month than Workouts was.

From a business/marketing standpoint, we know that this 'lower fee' will be a drooler....something to draw in memberships, and then the fee's will increase and probably exceed that of WorkOuts, And/Or, the lower fee won't include as much.

Just watch....